Wednesday, May 28, 2008

diamonds

Have you seen the new Diamond Shreddies ad campaign? I think it is absolutely brilliant! I wish I had come up with the idea! Something old and familiar suddenly becomes new and exciting just because someone gets you to look at it from a different angle. How much of what we see and experience every day has become old to us? How many people and scenarios do we take for granted and are in danger of becoming cold towards? Staleness and familiarity can wear away at the joy and appreciation and newness and wonder and overall quality of being in our lives.

Looking through a camera lens is one way for me to notice the wonder and beauty again. Go out and buy some Diamond Shreddies today! Or at least go to the website and watch some of the market research videos. Quite amusing, and done with real people in Toronto.

http://www.diamondshreddies.com/videos.php

This is an iris on the east side of my house this afternoon. I don't remember the irises being this colour last year! Perhaps I just wasn't looking.

2 comments:

dougfloyd said...

Thanks Matte! You brought smiles to my whole office. :)

Shelley said...

ha ha...and even better shreddies are canadian! even diamond ones!

great connection.